Shop Talk
We’ve been around the block and know what it takes to create strong client relationships, build unique brands, and help businesses grow. Here, we share some tips, tricks, and insights into what we’ve learned along the way.
Give attribution some credit
Looking for a way to measure the success of all aspects of a campaign or your marketing? Attribution is a data-driven method to understand how your customers arrive at a conversion. What is attribution?Attribution is a form of measurement in advertising. It takes a...
The scoop on contextual AI
The use of AI has aggressively grown in just about every sector of life, and advertising is no exception. And one AI function we love that has reaped dividends for our clients is contextual AI. What is contextual AI? Let’s say you were searching for soup recipes...
Why OTT should be in your ad strategy
There’s an alphabet soup of terms that advertisers and marketers need to understand: CTA, ROI, KPI, etc. One term you should definitely know in this day and age is OTT. The acronym stands for Over The Top. Basically, OTT refers to the streaming service location on...
Listen up: Digital radio can captivate a captive audience.
Love a good audiobook on a cold day? Dig an entertaining podcast while doing the dishes? Like to bang your head to a hard-rocking playlist during your commute? Thanks to digital radio, all these things are possible. Podcasts, news, radio, music, and audiobooks all...
Move your audience with omnichannel marketing
The old adage goes: You only get one chance at a first impression. But studies show that it actually takes 6-8 impressions to convince a potential buyer to answer a call to action. Six to eight shots. That’s not bad – but you need each one to count. That’s where an...
“Imaginary friends” can guide your advertising
Did you ever have an imaginary friend growing up? Psychologists have come to realize that having imaginary friends while growing up is a normal part of social-cognitive development and can help kids practice their budding social skills. Imaginary friends can help your...