Shop Talk
We’ve been around the block and know what it takes to create strong client relationships, build unique brands, and help businesses grow. Here, we share some tips, tricks, and insights into what we’ve learned along the way.
Working with an ad agency is better
There are some good reasons why people consider doing a big ad campaign on their own. Previous experience with creating campaigns may be one, or very real budget constraints make people hesitant to reach out to agencies for their expertise. And then there is the...
What you should know about market research.
Market research in an advertising context is just learning about your target audience, where to find them, and how to create content that resonates and drives them to action. You may have already done some informal market research, such as posting a poll on social...
What’s the difference between an advertising and marketing campaign?
Sometimes you’ll hear the terms marketing and advertising used interchangeably. They’re confused frequently, but there’s a difference. Even though marketing and advertising both involve many of the same components and ideas, they’re very separate entities with the...