Looking for a way to measure the success of all aspects of a campaign or your marketing? Attribution is a data-driven method to understand how your customers arrive at a conversion. What is attribution?Attribution is a form of measurement in advertising. It takes a...
The use of AI has aggressively grown in just about every sector of life, and advertising is no exception. And one AI function we love that has reaped dividends for our clients is contextual AI. What is contextual AI? Let’s say you were searching for soup recipes...
There’s an alphabet soup of terms that advertisers and marketers need to understand: CTA, ROI, KPI, etc. One term you should definitely know in this day and age is OTT. The acronym stands for Over The Top. Basically, OTT refers to the streaming service location on...
Love a good audiobook on a cold day? Dig an entertaining podcast while doing the dishes? Like to bang your head to a hard-rocking playlist during your commute? Thanks to digital radio, all these things are possible. Podcasts, news, radio, music, and audiobooks all...
The old adage goes: You only get one chance at a first impression. But studies show that it actually takes 6-8 impressions to convince a potential buyer to answer a call to action. Six to eight shots. That’s not bad – but you need each one to count. That’s where an...
