Did you ever have an imaginary friend growing up? Psychologists have come to realize that having imaginary friends while growing up is a normal part of social-cognitive development and can help kids practice their budding social skills. Imaginary friends can help your...
In today’s digital landscape, we’re constantly bombarded with irrelevant ads. That’s why it’s important to seek out innovative ways to engage with your audience that feel organic and relevant. One way to do that? Native advertising. It’s a digital ad format we use for...
Have you gotten up in the morning, drawn open your blinds to see a dazzling sunny day, and decided to go to the park? Or maybe the sky turned gray, sheets of rain poured down, and all you wanted was a steaming mug of tea in a cozy armchair. The weather can influence...
Let’s face it: advertising is not what it used to be. Whatever you think you may know may be obsolete with the next algorithm refresh or technology update. And third-party data is one of those rapidly changing technologies. Its many-pronged strategies for collecting...
We’ve discussed how an ad agency can ensure success for a big campaign and how an internal marketing team can partner up with an ad agency to form a dream team. Now, let’s compare and contrast the differences between working with an external agency and assembling your...
