There are an estimated 4.5 billion people on social media, and those people spend an average of 2.5 hours a day on social — so it definitely makes sense to make your business active on some platforms. Many business owners assume that social is also the best way to...
Branding. It’s the buzzword you hear everywhere, but how does it apply to your business? How can you ensure you’re doing it correctly, doing it well and staying consistent with all your branding efforts? Two critical points that may be helpful: Consistency is crucial....
Advertising campaigns can do wonders for your business, but some companies may not be ready to dive into a full campaign quite yet. Before you think you’re ready to begin launching ads, there are things you can do to boost brand recognition. A solid business and...
When you get together to talk to an ad agency about launching an ad campaign, one of the first questions they’ll ask is: Why now? Timing is everything. You want to ensure your campaign is sent out for the right reasons and reaches the right people. In this article,...
It’s one of those things you don’t even think about until you have to do it yourself. But if you throw yourself into organizing, creating, and launching an ad campaign, you’ll probably come to realize one thing: it takes a lot of people to do this. Especially if you...