It’s one of those things you don’t even think about until you have to do it yourself. But if you throw yourself into organizing, creating, and launching an ad campaign, you’ll probably come to realize one thing: it takes a lot of people to do this. Especially if you...
There are some good reasons why people consider doing a big ad campaign on their own. Previous experience with creating campaigns may be one, or very real budget constraints make people hesitant to reach out to agencies for their expertise. And then there is the...
Market research in an advertising context is just learning about your target audience, where to find them, and how to create content that resonates and drives them to action. You may have already done some informal market research, such as posting a poll on social...
Sometimes you’ll hear the terms marketing and advertising used interchangeably. They’re confused frequently, but there’s a difference. Even though marketing and advertising both involve many of the same components and ideas, they’re very separate entities with the...
