A small snapshot of our work
Breathing new life into an old brand.
Dearborn Brand
For more than 70 years and multiple generations, Dearborn Brand has produced quality food products throughout the Midwest and Canada. Despite their longstanding success and technologically advanced production facility, they lagged behind with their marketing efforts, especially in the digital space. We helped create a digital presence that leveraged their longevity, showcased their products, and touted their quality — and found innovative ways to make their marketing dollars work harder and smarter.
Services
Branding, Digital Advertising, Email Marketing, Promotions/Sweepstakes, Commercial Production, Website Design & Development, eCommerce, Lead Generation
46%
increase in website traffic
40%
of website traffic attributable to digital advertising efforts
6,018
email addresses collected for future email marketing
$22,905
in online ham sales resulting from a 2-month search campaign