What is contextual AI?
Let’s say you were searching for soup recipes online. You click on a link that seems interesting, and along the side of the site, ads pop up for new pots, grocery delivery, and silverware.
That’s the essence of contextual advertising. Agencies use AI to find and place their ads with content that’s relevant to what they’re advertising. And it makes sense that people looking for soup recipes would be interested in kitchen gadgets and groceries.
AI also expands the targeting to include relevant phrases, including keyword-based targeting. And since the internet is constantly evolving and publishing new content, contextual AI ensures that your ads are placed on the most relevant, up-to-date pages.
Contextual advertising is also gaining traction due to the increasingly cookie-less world of advertising. Many consumers are now disallowing cookies or using incognito browsers to block ads, citing online privacy concerns. Contextual ads get around that by showing relevant ads to the content someone is looking at and not based on browsing history (which uses cookies to track data).
How can it help your advertising?
There’s definitely been a time when you were served an ad and were like, “Why the hell am I getting this ad?” Well, with contextual ads popping up next to relevant content, customers won’t question why they’re being served a specific ad. Because the ad harmonizes with the content, they’re more likely to engage with the ad. AI can even pinpoint a location on the webpage that tends to have higher click-through rates and place your ad there!
So with AI streamlining and effectively using your ad placement and targeting, customers are more likely to click and convert.
And as we mentioned earlier, contextual AI uses data in a less ‘creepy’ way by showing ads related to the content someone is actually looking for, rather than using past browsing data.
If you’re ready to kickstart your business with contextual AI ads, contact the experts at Know Advertising: An Agency of Excellence.